Examples of avails: Title-level sponsorship Home page banners Video gateway position Audio ads (with banner)

AccuRadio -- Internet radio YOU control!
Overview and rate card
(March 2005)



AccuRadio offers more than twenty unique channels of Internet radio (and hundreds of subchannels) — including pop standards, jazz, British rock, Celtic, cabaret, and Broadway — that attract an attentive and upscale audience, the vast majority of whom are professionals listening at work on a broadband Internet connection with a browser window open.

Subbrands include the following:
     HitKast AccuJazz
AccuBroadway Cabaretdio SwinginPopStandards RadioCelt
       
Coming soon,
for your
DIVERSITY budgets....
AccuSoul
(African-Americans)		 AccuTunes
(Asian-Americans)		 Gaydio
(gays & lesbians)
Also in development...    
AccuRock AccuComedy RadioStreisand AccuClassical


And returning in November 2004...		  
     
AccuHolidays      


AccuRadio audience demographics and qualitative profile

AccuRadio's formats attract an attractive, upscale, adult audience.

We conducted a listener user survey in April 2004 (N=2,008) to collect demographic and qualitative data on AccuRadio listeners. The following table offers some insights from that survey. (Formats sorted in ascending order of average age.)
.

Aud.
share

  

Male
Female
18-34
35-54
55+
Average age
2%
 Hiptronica
80%
20%
69%
29%
0%
31
8%
 Brit Rock
54%
46%
61%
31%
4%
33
5%
 High Fidelity
62%
38%
59%
24%
5%
33
9%
 A Flock of Eighties
45%
55%
56%
40%
2%
34
9%
 Modern Rock Classics
60%
40%
54%
44%
1%
34
1%
 MVY Radio (Live)
48%
52%
48%
41%
7%
38
7%
 Broadway
50%
50%
32%
39%
23%
44
4%
 Blues
82%
18%
23%
58%
17%
44
6%
 Motel California
68%
32%
16%
71%
12%
45
12%
 Swingin' Pop Standards
62%
38%
20%
52%
26%
46
6%
 Celtic
58%
42%
17%
58%
22%
46
15%
 All That Jazz
75%
26%
18%
47%
32%
47
2%
 Cabaretdio
59%
41%
21%
42%
36%
48
====== ==================== ====== ====== === ====== ======
======
===
======
===
100%
 AccuRadio TOTAL
61%
39%
34%
46%
16%
41



Aud.
share

  

<18
18-24
25-34
35-44
45-54
55+
21+
2%
 Hiptronica
2%
21%
48%
26%
2%
0%
88%
8%
 Brit Rock
5%
19%
42%
25%
6%
4%
87%
5%
 High Fidelity
12%
22%
37%
19%
5%
5%
79%
9%
 A Flock of Eighties
2%
12%
44%
31%
9%
2%
92%
9%
 Modern Rock Classics
1%
17%
37%
31%
13%
1%
92%
1%
 MVY Radio (Live)
3%
7%
41%
17%
24%
7%
94%
7%
 Broadway
6%
10%
22%
14%
25%
23%
89%
4%
 Blues
3%
9%
14%
22%
36%
17%
94%
6%
 Motel California
1%
4%
11%
28%
43%
13%
97%
12%
 Swingin' Pop Standards
1%
7%
14%
24%
29%
27%
96%
6%
 Celtic
3%
4%
13%
23%
36%
22%
96%
15%
 All That Jazz
3%
6%
11%
19%
28%
32%
94%
2%
 Cabaretdio
0%
12%
9%
9%
33%
36%
95%
====== ==================== ====== ====== ====== ====== ======
======
===
======
===
100%
 AccuRadio TOTAL
3%
10%
24%
24%
23%
16%
92%


Qualitative profile
The following table suggests that almost 60% of AccuRadio listeners live in households with >$50,000 in annual income — and that the average HH income of an AccuRadio listener is over $69,000!

Less than
$30,000
$30,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000
or more
  
Average HH income
AccuRadio TOTAL
17%
25%
21%
20%
18%
  
$69,200
==================== ======== ======== ======== ======== ======== === ========



Additional survey results available upon request.


 




Advertising availabilities and rates:
AccuRadio is one the top five multichannel Internet radio properties in America, attracting a monthly cume of hundreds of thousands of listeners to its unique mix of interesting, targeted niche formats. We offer several different advertising opportunities to help you reach those listeners:

Title sponsorships
Each of our branded websites is available for a "title sponsorship" in which your company name and logo appears (1) in the top-right corner of the home page, (2) in an audio introduction at the start of each stream access (e.g., "You're listening to Swingin' Pop Standards, brought to you by ________, on AccuRadio!"), and (3) in a 165-by-60 pixel window in the lower-left-hand corner of the AccuRadio player ("Sponsor spot" in illustration) during every other song. (EXAMPLE)

Video gateways
AccuRadio has the capability of running a 30-second streamed VIDEO ad (i.e., your TV spot) when an AccuRadio channel is launched (once per day per consumer). It's a perfect way of extending the reach of your TV campaign to an audience that's becoming increasingly more difficult to reach via TV (e.g., M18-34). (Price: $7,500 for 250,000 impressions ($30 CPM).) (EXAMPLE)

Radio spots
Radio spots played on Internet radio work EXACTLY THE SAME as radio spots played on broadcast radio — except that Internet radio's listeners are (1) more upscale (most are at work which gives them a PC with a broadband connection), (2) more attentive (as Internet radio plays far fewer commercials per hour), and (3) easier to convert to a website visit (as virtually all of them are sitting at a PC with a browser window open). (Price: $6,000 for 1,000,000 impressions ($14 CPM).) (EXAMPLE)

Banner ads
Listeners visit the AccuRadio player frequently — to learn the name of the song that is currenly playing, to hit the "Pause" or "Skip" button, to customiza the channel to their tastes, and to view CD cover art. When they do, the 468x68 banner ad contained within the player is prominently displayed ("Banner spot" in illustration). Prices are based on a three- to four-minute exposure of your banner ad (i.e., the full length of a song). (Price: $3,000 for 1,000,000 impressions ($3 CPM).)

RATE CARD SUMMARY
Home page elements (EXAMPLES)
Price
Leaderboard (768x90)
$5.00 CPM
Medium Rectangle (300x250)
$5.00 CPM
Skyscraper (120x600)
$5.00 CPM
Sponsor tile (125x125)
$5.00 CPM
Player elements
Price
Gateway ads (30 secs.) (Video or Flash) (EXAMPLE)
$24.00 CPM
Gateway ads (20 secs.) (Video or Flash) (EXAMPLE)
$20.00 CPM
Gateway interstitial (10 secs.) (730x466 or smaller)
$10.00 CPM
Radio spots (60 secs.) (w/728x90 banner) (EXAMPLE)
$14.00 CPM
Radio spots (30 secs.) (w/728x90 banner) (EXAMPLE)
$10.00 CPM
Leaderboards on player (728x90) **
$2.00 CPM
Banner ads on player (468x60) **
$1.50 CPM
Player tile (125x125) **
$1.50 CPM
Title-level sponsorship (EXAMPLE)
Price
Lead sponsorship *
Contact Us
* Sponsor will receive approximately 2,700,000 home page credits, 8,000,000 audio credits,and 32,000,000 170x60 player tile impressions, for a much lower effective CPM across the mix of impression types.
     For sponsorships of AccuRadio subbrands with relatively small audiences (e.g., Cabaretdio), price will be pro-rated appropriately.
** Duration of impression is the length of one song (typ. 3.5 minutes)



Note: Internet radio's "impressions"
are GUARANTEED impressions
Unlike broadcast radio, in which "impressions delivered" are merely rough estimates, subject to Arbtiron's' margin of error and stations' audience size fluctuations from week to week, AccuRadio's "impressions delivered" is a guaranteed number. On AccuRadio, your campaign will run until you have received no less than the precise number of impressions you paid for!



Why advertise on Internet radio?

  • Quality audience: The vast majority of Internet radio listening is comprised of consumers who are listening at work on a broadband-enabled computer, meaning that they are inherently a high-qualitative-profile group of listeners.

  • Low spot load = High attention level: Whereas on broadcast radio your spot might end up buried as the 10th spot in a 12-spot break, on Internet radio, your spot is likely to be the ONLY spot in the break, meaning that it's far more likely to be heard and acted upon.

  • Accompanying visuals: Internet radio stations are capable of displaying your company's logo while your spot is playing (as part of a 468-by-60-pixel banner ad)! This ability to display a visual image is a feature that broadcast radio cannot offer.
  • Website link: Since virtually all Internet radio listeners are sitting in front of a computer with a browser window open, and since you have 30 seconds of persuasive audio to communicate with, they are perhaps the easiest consumers in the world to entice to your website!


Why advertise on AccuRadio?

  • Upscale formats = Sophisticated audience: The majority of AccuRadio listening is to such upscale formats as jazz, pop standards, Broadway, cabaret, and Baby Boomer-targeted rock (Motel California, Brit Rock, Modern Rock Classics, and Twang).

  • Custom-designed player window: AccuRadio streams through a custom player with features designed to attract regular attention from our listeners — to see what's "Now playing" (i.e., song title, artist name, album name, and composer), to pause or skip songs, to review our list of the artists played on the channel and customize it to their tastes, and more. This means our listeners far more likely to see the visual element accompanying your spot!

  • Creative marketing opportunities: Because of our strong background in radio, we can design creative marketing approaches to meet your needs: Contests, e-mail tie-ins, channel sponsorships (see illustration), and more.

Need more information?

Call Michael Vrielink, Advertising Manager, at 1-312-527-3879 (or mvrielink@accuradio.com)
    or
Kurt Hanson, Founder/CEO, at 1-312-527-3879 (or kurt@accuradio.com)